Karen Rotstein

Examiner
DISC Type : cs

Senior Account Director, Corporate Promotions at Talbot Promo

Markham, Ontario, Canada

Overview

Karen Rotstein is a Senior Account Director at Talbot Promo with nearly three decades of experience in the promotional products industry. Based in Toronto, she specializes in creating memorable branding solutions, from corporate apparel to event giveaways, that deliver a "WOW" factor and drive business growth.

Outside of work, Karen is passionate about her family, skiing, and baseball. She has a deep appreciation for the arts, with a special love for Broadway musicals, and enjoys exploring the food scene. Her background includes extensive community involvement with fundraisers for various non-profits.

Her passion for promotional products grew from her early career planning events and fundraisers for organizations like the YWCA and Heart and Stroke Foundation.

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Creative Branding
Loves finding items that amaze recipients and put a "SMILE of WOW on their face, " focusing on unforgettable brand impressions.
Event Fundraising
Her background includes community marketing and serving on organizing committees for the Toronto Marathon and Heart and Stroke Foundation fundraisers.
Employee Recognition
Specializes in developing programs that motivate staff and reward customer loyalty through branded merchandise, apparel, and awards.

Media Appearances

Karen Rotstein - Talbot Promo. Featured in Talbot Promo (company website)

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KarenR - Talbot Promo. Featured in Talbot Promo (company website)

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Work History

1-2014
Senior Account Director, Corporate Promotions at Talbot Promo
Senior Promotional Consultant at Mulligan Marketing Group
Marketing Director at Ontario Amateur Synchronized Swimming Association
Marketing Coordinator, Special Events at Heart and Stroke Foundation of Ontario
Manager of Fitness, Health and Recreation Services at YWCA of Metropolitan Toronto

Education

Education details unavailable from York University
Education details unavailable from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Markham, Ontario, Canada Job Level : Senior Designation : Senior Account Director, Corporate Promotions at Talbot Promo
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Karen

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Karen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Karen

Personality Compatibility


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