Karen Tucker in

Karen Tucker

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Cross-Channel Video & Direct Strategy Manager at General Motors
📍 Detroit Metropolitan Area, United States

Karen is a seasoned media manager with deep expertise in the automotive industry, having spent over five years developing successful multi-platform programs for Cadillac. Now at General Motors, she leads cross-channel video and direct strategy, leveraging her skills in strategic media planning, multicultural marketing, and brand insights. She holds a BA from Oakland University.

Outside of her direct professional responsibilities, Karen shows a keen interest in major technology and entertainment companies like Intel and Disney. She is passionate about team building and fostering career growth for others, often sharing opportunities to join her "amazing team" and other resources for job seekers.

In a previous role, she was one of the first five hires for the Chevy LMA business at Carat, where she established the foundational processes for media planning.

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Experience
30 Years
Current Role
Cross-Channel Video & Direct Strategy Manager
Job Level
Middle
Location
Detroit Metropolitan Area, United States
Personality Overview

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Priorities

Topics Karen cares about

Automotive Marketing
Her career is centered on iconic auto brands including Cadillac, Chevrolet, and Ford, focusing on media strategy and innovative digital programs.
Multicultural Outreach
She actively manages media planning that includes multicultural efforts to reach diverse audiences and has experience integrating plans for Hispanic markets.
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Career

Work history

11-2024
Cross-Channel Video & Direct Strategy Manager
General Motors
5-2019 - 11-2024
Media Manager
Cadillac
7-2017 - 3-2019
Associate Director, Chevy LMA/Zone Planning
Carat USA
11-2015 - 12-2016
Media Consultant
Campbell Ewald
7-2012 - 7-2015
SVP, Communications Director
Team Detroit
In the press

Media appearances

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Education
BA
Oakland University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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