Karim Vassanji

Sharpshooter
DISC Type : DC

Head of Digital Strategy at Bayer

Toronto, Ontario, Canada

Overview

Karim Vassanji is the Head of Digital Strategy at Bayer Pharmaceuticals Canada, where he pioneers the use of AI to drive business growth and advance healthcare. With a Master of Science from McMaster University, he is described by colleagues as a natural collaborator and decisive leader, skilled in translating business objectives into omni-channel strategies.

Beyond his professional focus, Karim is committed to community-oriented causes. He has a demonstrated interest in addressing local needs, having previously volunteered with Second Harvest, Canadas largest food rescue organization, to help sort and distribute food to those in need.

Unique fact: Karim co-authored a book chapter on creating supportive environments for patient self-management in healthcare through the use of electronic tools.

Personality Overview

Thorough Evaluator

Fast But Analytical

Precise But Practical

More than the product, they care about the effectiveness of the product.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

AI in Pharma
A frequent speaker at industry events on AI, he discusses its role in revolutionizing healthcare marketing and patient engagement within regulated environments.
Digital Health Strategy
He emphasizes using disciplined frameworks and building consensus to ensure digital transformation efforts deliver tangible impact, rather than just chasing new technology.
Advancing Health Literacy
He has a stated passion for leveraging digital marketing and technology to help patients make more informed decisions about their health.

Media Appearances

Karim Vassanji, Head of Digital Strategy at Bayer on Frameworks .... Featured in Spotify

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Work History

10-2024
Head of Digital Strategy at Bayer
5-2022 - 10-2024
Head of Digital Innovation & Customer Engagement at Biogen
4-2018 - 5-2022
Head of Multichannel Excellence at Biogen
1-2018 - 4-2018
Senior Strategist at Klick
11-2016 - 1-2018
Strategist at Klick

Education

2020 - 2020
Certificate from Northwestern University - Kellogg School of Management
2013 - 2015
Master of Science (MSc) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Head of Digital Strategy at Bayer
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Insights For Selling To Karim

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karim is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karim

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karim move?

  • They can take decisions very fast if you manage to convince them.
  • Can Karim take some risk or not?

  • The risks don’t matter much to them.

You And Karim

Personality Compatibility


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