Karim Zein

Critic
DISC Type : C

Associé gérant at Tik Tak Tours

Epalinges, Vaud, Switzerland

Overview

Karim Zein is a multifaceted entrepreneur and president of the NGO Sustainable Business Associates, focusing on sustainable development in emerging countries. A graduate of EPFL and the Université de Genève, he has founded several eco-conscious ventures in Moroccos Ourika Valley, spanning ecological construction, tourism, and hospitality.

Beyond his professional focus on sustainability, Karim demonstrates a profound interest in spirituality and local culture. He has translated a treatise on Sufi psychology and has deeply integrated his businesses into the local Moroccan community, valuing ancestral knowledge and traditions. His recent concern following an earthquake highlights his strong community ties.

He is the translator of "Les maladies de lâme et leurs remèdes, " a classic text on Sufi psychology.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Sustainable Development
As President of Sustainable Business Associates and founder of multiple eco-ventures, his career is dedicated to fostering sustainable practices in emerging economies.
Ecotourism in Morocco
He founded Bab Zouina, a yoga retreat, and Tik Tak Tours in the Ourika Valley, focusing on authentic, sustainable, and locally-engaged travel experiences.
Social Entrepreneurship
His company, Eco Tabinnay, utilizes local, ecological materials for construction, demonstrating a commitment to businesses with a positive environmental and community impact.

Media Appearances

Karim has no verified media appearances

Work History

4-2024
Associé gérant at Tik Tak Tours
4-2017
Propriétaire at Eco Tabinnayt
1-2012
Propriétaire at Bab Zouina
5-1995 - 4-2015
Président at Sustainable Business Associates

Education

1992 - 1993
Master's degree from EPFL
1989 - 1990
Master of Business Administration (M.B.A.) from Université de Genève

More Information

Social Presence :

Prographics :

Exp : 30 Location : Epalinges, Vaud, Switzerland Job Level : N/A Designation : Associé gérant at Tik Tak Tours
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Insights For Selling To Karim

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karim is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karim

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karim move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karim take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karim

Personality Compatibility


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