Karina Nieto

Activist
DISC Type : Cd

Head of Experience Design at Rimac Seguros (Insurance | Bancassurance - Rimac & BBVA Alliance)

Peru

Overview

Karina Nieto is a design and strategy leader with 14 years of experience, currently serving as the Head of Experience Design at Rimac Seguros. She specializes in blending physical and digital design, leveraging her background in Architecture and Urban Planning and a Masters in Business Design to create impactful user experiences.

Outside of her corporate role, Karina is a passionate creator with a deep interest in uniting different disciplines. Her creative energy extends to photography and entrepreneurial ventures, reflecting a desire to explore design in various forms. She is driven by the idea of creating things that are not only functional but also meaningful.

She holds an industrial property registration for "Cantoral, " a slogan for a beverage brand, showcasing her creative and entrepreneurial spirit.

Personality Overview

Logical And Quick

Value Conscious

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Holistic Experience Design
Passionate about creating connections between physical spaces and digital experiences, influenced by her background in architecture and UX.
Integrating Disciplines
Frequently discusses combining her knowledge of architecture, business, technology, and user experience to create more significant and impactful designs.
Creative Pauses
She writes about the importance of taking breaks from professional work to explore personal creative ideas and projects.

Media Appearances

Karina has no verified media appearances

Work History

4-2024 - 12-2025
Head of Experience Design at Rimac Seguros (Insurance | Bancassurance - Rimac & BBVA Alliance)
7-2021 - 4-2024
Product Owner at Rimac Seguros (Insurance | Bancassurance - Rimac & BBVA Alliance)
1-2021 - 7-2021
Service Designer at Rimac Seguros (Insurance | Bancassurance - Rimac & BBVA Alliance)
6-2020 - 1-2021
Ux researcher -Experiencia Cliente Telefónica at Solera - Movistar Experience (Consulting | Telecommunications)
12-2018 - 6-2020
UX Designer - Marketing Prepago Telefónica at Solera - Movistar Experience (Consulting | Telecommunications)

Education

4-2025 - 4-2025
Artificial Creativity Workshop from Istituto Marangoni
4-2025 - 4-2025
Material adoption typologies in Europe from SPD Scuola Politecnica di Design

More Information

Social Presence :

Prographics :

Exp : 12 Location : Peru Job Level : N/A Designation : Head of Experience Design at Rimac Seguros (Insurance | Bancassurance - Rimac & BBVA Alliance)
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Karina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Karina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Karina

Personality Compatibility


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