Karl Elias

Critic
DISC Type : C

Manager Direct/InDirect Channel & Product Marketing Ricoh Graphic Communications at Ricoh Sweden AB at Ricoh Sverige AB

Greater Stockholm Metropolitan Area, Sweden

Overview

Karl Elias leads the Direct/Indirect Channel and Product Marketing for Graphic Communications at Ricoh Sweden. His team specializes in production printing hardware, cloud services, and software from Ricoh and its partners, including Kodak and EFI. Colleagues describe him as a knowledgeable and generous professional who is a Fiery Certified Professional.

While his career is focused on technology and marketing, Karls educational background includes training at a restaurant school. This unique experience suggests a potential appreciation for the culinary arts or hospitality, setting him apart from many peers in the graphic communications industry.

Unique fact: He believes digital sheet printing is increasing, countering the idea that its in decline, and focuses on helping clients expand their offerings with new printing and finishing technologies.

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Print Finishing
Showcases finishing equipment like Multigraf and Duplo to help clients develop their business and create new products such as packaging and uniquely cut materials.
Graphic Communications
Manages the product marketing and sales channels for Ricoh's Graphic Communications division, focusing on creative and production printing solutions.
Digital Printing Growth
He actively counters the narrative of decline, stating that digital sheet printing is on the rise as offset printing decreases, and helps clients transition.

Media Appearances

Karl has no verified media appearances

Work History

2-2024
Manager Direct/InDirect Channel & Product Marketing Ricoh Graphic Communications at Ricoh Sweden AB at Ricoh Sverige AB
4-2016 - 2-2024
Direct InDirect Sales Manager Production Printing Services at Ricoh Sverige AB
4-2013 - 3-2016
Cut Sheet Soloutions Manager Production Printing at Ricoh Sweden AB at Ricoh Sverige AB
12-2009 - 3-2013
Production Printing Analyst (PPBG) at Ricoh Sverige AB
2008 - 6-2009
Graphic Arts system sales at Kontorskraft AB

Education

1992 - 1993
Ekonomi from Frans Schartau
1978 - 1980
Restaurant school from Kristinebergs Gymnasium

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Middle Designation : Manager Direct/InDirect Channel & Product Marketing Ricoh Graphic Communications at Ricoh Sweden AB at Ricoh Sverige AB
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karl

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karl take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karl

Personality Compatibility


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