Karol Nowacki

Critic
DISC Type : C

Head of Marketing at inFakt

Warsaw, Mazowieckie, Poland

Overview

Karol is the Head of Marketing at inFakt and a user acquisition strategist with over 15 years of experience in SEO, content, and outreach. He specializes in driving conversions and building marketing teams from the ground up. Karol is a graduate of the SGH Warsaw School of Economics and a certified Career Writer.


He describes himself as a leader with a "do-it-yourself attitude, forged in global corporations, hardened in the tech-startup environment. "

Personality Overview

Negotiator

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Building Acquisition Teams
His headline and experience highlight a passion for building autonomous user acquisition teams from scratch.
Content & SEO Strategy
A core focus of his 15+ year career, he creates content and link-building strategies to drive organic traffic and conversions.
Conversion Optimization
His introduction states that his primary goal when creating strategies is to generate more conversions for the business.

Media Appearances

Karol has no verified media appearances

Work History

4-2025
Head of Marketing at inFakt
6-2023 - 1-2024
SEO: Content + Outreach Strategist at Enhancv
7-2022 - 6-2023
Senior Manager of Content & User Acquisition at uPacjenta.pl
2-2022 - 6-2022
Interim Head of Performance & SEO at uPacjenta.pl
8-2021 - 1-2022
SEO Outreach & Content Consultant at Spacelift

Education

2010 - 2012
Master's degree from SGH Warsaw School of Economics
2006 - 2009
Bachelor's degree from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 13 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Head of Marketing at inFakt
URL has been copied!

Insights For Selling To Karol

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karol is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Karol

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Karol move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karol take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karol

Personality Compatibility


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