Karolina Szulecka Streer

Activist
DISC Type : Cd

Dyrektor działu marketingu at Lamborghini Katowice

Katowice, Śląskie, Poland

Overview

Karolina Szulecka Streer is a Marketing Director for Polands most exclusive automotive brands, including Ferrari, Pagani, and Bugatti. With a background that spans from legal marketing to luxury automotive, she has extensive experience growing super-premium brands in the Polish market. People often describe her as professional, determined, and hardworking.

Outside of her corporate role, Karolina is an adrenaline enthusiast and a licensed rally co-driver, competing alongside her husband. She is passionate about breaking stereotypes in the male-dominated world of motorsport. Her other interests include traveling, cycling, and cooking, which she enjoys for mental and physical balance.

Unique fact: She took up rally driving after her husband, a professional driver, jokingly said hed never race with her; she took it as a challenge and earned her license.

Personality Overview

Value Conscious

Observative

Logical And Quick

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Luxury Brand Marketing
As Marketing Director for brands like Ferrari and Pagani, she has deep expertise in marketing strategy and lead generation for the high-end luxury automotive sector in Poland.
Rally Driving
A licensed rally co-driver who actively competes. She sees motorsport as a way to challenge herself and disconnect, requiring total focus and a different mindset from her daily work.
Women in Motorsport
Passionate about breaking stereotypes and increasing female representation in the automotive world, she aims to be a role model and inspire other women to pursue motorsport.

Media Appearances

Karolina has no verified media appearances

Work History

11-2025
Dyrektor działu marketingu at Lamborghini Katowice
1-2016 - 12-2025
Marketing Manager at Maserati Pietrzak
3-2013
Marketing Director at Ferrari Polska
3-2010 - 2-2013
Marketing Manager at Łatała i Wspólnicy sp. z o.o. sp.k.
9-2009 - 12-2011
Owner at Cafe COCO Chorzów

Education

2015 - 2016
postgraduate studies from Kozminski University
2011 - 2012
Postgraduate Degree from SGH Warsaw School of Economics

More Information

Social Presence :

Prographics :

Exp : 16 Location : Katowice, Śląskie, Poland Job Level : Mid-senior Designation : Dyrektor działu marketingu at Lamborghini Katowice
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Insights For Selling To Karolina

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karolina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Karolina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karolina move?

  • Their decision making speed is somewhere in the middle.
  • Can Karolina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Karolina

Personality Compatibility


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