Kassidy Knight

Questioner
DISC Type : c

Digital Product Consultant at Built by Kass LLC

Brooklyn, New York, United States

Overview

Kassidy Knight is a multidisciplinary technologist and digital product consultant based in Brooklyn, NY. Her expertise spans development, design, and product management, turning creative visions into impactful customer experiences. A graduate of The University of Texas at Austin, her background includes consulting for Deloitte and directing product for a startup.

She is a strong advocate for making technology careers more accessible, particularly for women and non-binary people who are underrepresented in the field. Her past includes volunteering with Global Brigades, helping connect corporate resources with local businesses, highlighting a commitment to creating valuable community connections.

Unique fact: She has been described as a "nimble problem solver who nails the execution of creative vision every single time. "

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Custom E-commerce
Develops custom Shopify sites for clients like Mush Studios and Dendwell, showcasing her skill in building immersive digital retail experiences.
Holistic Product Strategy
Draws on her diverse background in development, design, and product management to guide clients through the entire tech project lifecycle.
Tech Accessibility
Publicly advocates for making software development more accessible and encourages women and non-binary people to enter the field, pushing back against industry gatekeeping.

Media Appearances

Kassidy has no verified media appearances

Work History

7-2021
Digital Product Consultant at Built by Kass LLC
2-2023 - 1-2024
Director of Product at Vella
6-2021 - 7-2021
Senior Consultant at Deloitte Consulting
8-2019 - 6-2021
Consultant at Deloitte Consulting
9-2017 - 8-2019
Business Technology Analyst at Deloitte Consulting

Education

2013 - 2017
Bachelor of Science - BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 7 Location : Brooklyn, New York, United States Job Level : Middle Designation : Digital Product Consultant at Built by Kass LLC
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Insights For Selling To Kassidy

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kassidy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kassidy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kassidy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kassidy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kassidy

Personality Compatibility


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