Katarina Bernardo

Inquirer
DISC Type : dc

Director of Purchasing at PFG Customized

United States

Overview

Katarina Bernardo is the Director of Purchasing at PFG Customized, bringing extensive experience in replenishment and category management from her previous roles at US Foods. She holds a Bachelor of Applied Science from Southern Illinois University, Carbondale.

Katarina has a keen interest in major e-commerce and financial services companies, including Amazon and American Express, indicating an awareness of broader market trends and purchasing technologies.

She recently announced her new position as Director of Purchasing at PFG Customized.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Supply Chain Optimization
Her roles as Director of Purchasing and previous experience in replenishment and category buyer positions highlight a focus on efficient supply chain operations.
Vendor Management
As Director of Purchasing, managing vendor relationships and negotiations for optimal sourcing is a key aspect of her responsibilities.
E-commerce Trends
Her stated interest in Amazon suggests a focus on the evolving landscape of online purchasing and logistics.

Media Appearances

Katarina has no verified media appearances

Work History

11-2025
Director of Purchasing at PFG Customized
6-2023 - 9-2025
Area Director, Replenishment at US Foods
6-2021 - 6-2023
Replenishment Manager at US Foods
9-2018 - 6-2021
Buyer II at US Foods
1-2016 - 9-2018
Category Buyer at US Foods

Education

2007 - 2011
Bachelor of Applied Science (B.A.Sc.) from Southern Illinois University, Carbondale
Education details unavailable from Elgin Community College

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Director of Purchasing at PFG Customized
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Insights For Selling To Katarina

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Katarina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katarina move?

  • Their decision making speed is somewhere in the middle.
  • Can Katarina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Katarina

Personality Compatibility


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