Katarina Österlund in

Katarina Österlund

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Head of marketing Europe, Polestar at Polestar
📍 Gothenburg, Västra Götaland County, Sweden

Katarina is a results-driven marketing leader with over 20 years of experience in the automotive and design sectors, currently serving as Polestars Head of Marketing for Europe. She has a proven record of leading successful global product launches. Colleagues describe her as ambitious, effective, and easy to collaborate with.

Drawing from her Masters degree in textiles and prior role in corporate social responsibility, she has a deep interest in sustainable design and practices. Her professional interests extend to following major brands like Nike and Volvo Cars, reflecting a passion for strong brand strategy and market presence.

She transitioned from the textile industry to managing the creation of a ~700M SEK innovation center before moving into automotive marketing.

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Experience
20 Years
Current Role
Head of marketing Europe, Polestar
Job Level
Mid-senior
Location
Gothenburg, Västra Götaland County, Sweden
Personality Overview

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Decision Approach
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Priorities

Topics Katarina cares about

Global Product Launches
She recently led the global marketing efforts for the launches of the Polestar 4 and Polestar 5, defining the product story and communication strategy.
Automotive Marketing
As Head of Marketing for Europe at Polestar, she is focused on developing market strategies and driving growth across the region's teams.
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Career

Work history

11-2025
Head of marketing Europe, Polestar
Polestar
12-2022 - 11-2025
Global Product Marketing Manager
Polestar
4-2017 - 4-2022
Senior Project Manager
Geely Innovation Centre
3-2015 - 9-2017
Design Project Manager
GEELY Design
4-2013 - 2-2015
CSR (Corporate Social Responsibility) manager
Hemtex AB
In the press

Media appearances

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Education
2001 - 2003
Master's degree
Textilhögskolan i Borås
10-2020 - 9-2021
Verksamhetsutvecklande ledarskap
IHM Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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