Katarina Österlund

Questioner
DISC Type : c

Head of marketing Europe, Polestar at Polestar

Gothenburg, Västra Götaland County, Sweden

Overview

Katarina is a results-driven marketing leader with over 20 years of experience in the automotive and design sectors, currently serving as Polestars Head of Marketing for Europe. She has a proven record of leading successful global product launches. Colleagues describe her as ambitious, effective, and easy to collaborate with.

Drawing from her Masters degree in textiles and prior role in corporate social responsibility, she has a deep interest in sustainable design and practices. Her professional interests extend to following major brands like Nike and Volvo Cars, reflecting a passion for strong brand strategy and market presence.

She transitioned from the textile industry to managing the creation of a ~700M SEK innovation center before moving into automotive marketing.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Global Product Launches
She recently led the global marketing efforts for the launches of the Polestar 4 and Polestar 5, defining the product story and communication strategy.
Automotive Marketing
As Head of Marketing for Europe at Polestar, she is focused on developing market strategies and driving growth across the region's teams.
Sustainable Business
[Predicted] Her background as a Corporate Social Responsibility (CSR) manager suggests a strong professional interest in sustainability and ethical corporate practices.

Media Appearances

Katarina has no verified media appearances

Work History

11-2025
Head of marketing Europe, Polestar at Polestar
12-2022 - 11-2025
Global Product Marketing Manager at Polestar
4-2017 - 4-2022
Senior Project Manager at Geely Innovation Centre
3-2015 - 9-2017
Design Project Manager at GEELY Design
4-2013 - 2-2015
CSR (Corporate Social Responsibility) manager at Hemtex AB

Education

2001 - 2003
Master's degree from Textilhögskolan i Borås
10-2020 - 9-2021
Verksamhetsutvecklande ledarskap from IHM Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Gothenburg, Västra Götaland County, Sweden Job Level : Mid-senior Designation : Head of marketing Europe, Polestar at Polestar
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Insights For Selling To Katarina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katarina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katarina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katarina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katarina

Personality Compatibility


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