Kate Waxman, MBA

Initiator
DISC Type : Di

Associate Director, Web Process & Operating Model at AbbVie

Flemington, New Jersey, United States

Overview

Kate Waxman is a forward-thinking Associate Director at AbbVie with over 15 years of experience in the pharmaceutical and medical device sectors. An MBA graduate from Fairleigh Dickinson University, she specializes in digital marketing and web strategy. Colleagues describe her as dedicated, strategic, and a process-oriented marketing professional.

She spearheaded the creation of her former companys first-ever iPad application, managing the project from strategy and content development to sales force training.

Personality Overview

Impact-Oriented

Risk-Accepting

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Web Process Optimization
Her role at AbbVie focuses on web processes and operating models. She has experience leading platform migrations to Adobe Experience Manager (AEM).
Digital Marketing Strategy
Has a broad background in digital marketing, branding, and advertising, with a passion for integrated, cross-channel communication efforts in the pharmaceutical industry.
Customer Experience (CX)
A self-described Customer Experience Professional who has previously spearheaded a complete UX overhaul for a major customer-facing website (AllerganAccess. com).

Media Appearances

Kate has no verified media appearances

Work History

3-2022
Associate Director, Web Process & Operating Model at AbbVie
2-2020 - 3-2022
Senior Manager HCP Innovation & Operations at AbbVie
2-2017 - 2-2020
Manager, Multichannel Customer Marketing Operations at Allergan
4-2013 - 2-2017
Manager, Digital and Global Marketing Communications at LifeCell, an Acelity company
6-2008 - 4-2013
Associate Manager of Marketing Communication at LifeCell, an Acelity company

Education

2007 - 2010
MBA from Fairleigh Dickinson University-Florham Campus
1999 - 2003
BA x 2 from Fairleigh Dickinson University-Florham Campus

More Information

Social Presence :

Prographics :

Exp : 22 Location : Flemington, New Jersey, United States Job Level : Mid-senior Designation : Associate Director, Web Process & Operating Model at AbbVie
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kate

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kate take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kate

Personality Compatibility


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