Katerina Varenkow Rodríguez

Critic
DISC Type : C

Director de marketing at Conservas ALBO

Madrid, Community of Madrid, Spain

Overview

Katerina Varenkow Rodríguez is the Marketing Director at Conservas ALBO, specializing in digital strategy and brand development within the FMCG sector. Her background includes marketing leadership roles at Petia Vet Health and Henkel, supported by executive education from Columbia Business School, focusing on customer-centric and online marketing.

She shows a deep appreciation for authentic storytelling and brand transparency, taking pleasure in showcasing her companys production processes. Katerina values teamwork and publicly celebrates her colleagues contributions to achieving complex goals. Her interest in self-knowledge suggests a focus on personal and professional development.

She is passionate about using scientific evidence to directly address and educate consumers on product-related concerns.

Personality Overview

Objective Thinker

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Digital Commerce
Celebrates achieving sales goals on challenging platforms like Amazon, crediting the success to a strong and collaborative team.
Brand Authenticity
Shares and is moved by genuine, authentic stories, connecting this value to her brand's narrative and communication.
Science-backed Marketing
Advocates for using scientific data to address consumer concerns, such as clarifying the facts about mercury in tuna.

Media Appearances

Katerina has no verified media appearances

Work History

11-2020
Director de marketing at Conservas ALBO
7-2018 - 11-2020
Director de marketing at Petia Vet Health
2-2010 - 6-2018
Director de marketing (Marcas Nattura Labs Europe adquirida por Henkel) at Henkel

Education

2018 - 2018
Programa Superior from Columbia Business School
2021 - 2021
Programa The Power MBA from thePower

More Information

Social Presence :

Prographics :

Exp : 16 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Director de marketing at Conservas ALBO
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Insights For Selling To Katerina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katerina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katerina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katerina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Katerina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Katerina

Personality Compatibility


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