Katerina Varenkow Rodríguez in

Katerina Varenkow Rodríguez

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Director de marketing at Conservas ALBO
📍 Madrid, Community of Madrid, Spain

Katerina Varenkow Rodríguez is the Marketing Director at Conservas ALBO, specializing in digital strategy and brand development within the FMCG sector. Her background includes marketing leadership roles at Petia Vet Health and Henkel, supported by executive education from Columbia Business School, focusing on customer-centric and online marketing.

She shows a deep appreciation for authentic storytelling and brand transparency, taking pleasure in showcasing her companys production processes. Katerina values teamwork and publicly celebrates her colleagues contributions to achieving complex goals. Her interest in self-knowledge suggests a focus on personal and professional development.

She is passionate about using scientific evidence to directly address and educate consumers on product-related concerns.

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Experience
16 Years
Current Role
Director de marketing
Job Level
Mid-senior
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Katerina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katerina cares about

Digital Commerce
Celebrates achieving sales goals on challenging platforms like Amazon, crediting the success to a strong and collaborative team.
Brand Authenticity
Shares and is moved by genuine, authentic stories, connecting this value to her brand's narrative and communication.
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Career

Work history

11-2020
Director de marketing
Conservas ALBO
7-2018 - 11-2020
Director de marketing
Petia Vet Health
2-2010 - 6-2018
Director de marketing (Marcas Nattura Labs Europe adquirida por Henkel)
Henkel
In the press

Media appearances

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Education
2018 - 2018
Programa Superior
Columbia Business School
2021 - 2021
Programa The Power MBA
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Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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