Katharine McMahon

Visionary
DISC Type : Ds

Owner and BackPocket CMO™️ at Phoenix 8:18 - Aligned Growth Strategy

Hurst, Texas, United States

Overview

Katharine McMahon is the Owner and BackPocket CMO™ of Phoenix 8:18, where she provides strategic guidance for values-driven businesses. The creator of the Aligned Marketing Method™ and a Storybrand Certified Guide, she specializes in helping small business owners align their marketing with their purpose to achieve their income and impact goals.

Outside of her strategic work, Katharine is a passionate reader of fiction, non-fiction, and spiritual formation books. She is a co-author of "The Art of Brave Living" and actively supports other authors and women leaders in her network. She believes in listening past the words to foster genuine connection.

Instead of setting New Years resolutions, she chooses three words each year to act as her compass, a practice she learned over a decade ago.

Personality Overview

Direct & Assertive

Early Adopter

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Values-Based Marketing
Her entire business model, the Aligned Marketing Method™, is built around helping purpose-driven businesses create marketing strategies that are "aligned from the inside out."
Strategic Messaging
Peers describe her as a "gifted strategist" who provides "concise and powerful guidance" on messaging for clarity, focus, and sales motivation.
Supporting Women Leaders
She actively uses her platform to promote books by female authors and encourage nominations for awards like "Tech Woman of the Year."

Media Appearances

Katharine has no verified media appearances

Work History

4-2010
Owner and BackPocket CMO™️ at Phoenix 8:18 - Aligned Growth Strategy
4-2007 - 9-2009
Director - Client Services at StormFrog
7-2006 - 6-2009
Board Member - Rochester Chapter at American Marketing Association
7-2006 - 4-2007
Public Relations Manager at Mirror Show Management
11-2005 - 6-2006
Director - Interactive Services at Entre Computer Services

Education

1-1992 - 4-1994
MBA from The University of Dallas
1989 - 1991
BS from St. John Fisher University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hurst, Texas, United States Job Level : Leadership Designation : Owner and BackPocket CMO™️ at Phoenix 8:18 - Aligned Growth Strategy
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Insights For Selling To Katharine

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katharine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Katharine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Katharine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Katharine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Katharine

Personality Compatibility


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