Katharine McMahon

Katharine McMahon is the Owner and BackPocket CMO™ of Phoenix 8:18, where she provides strategic guidance for values-driven businesses. The creator of the Aligned Marketing Method™ and a Storybrand Certified Guide, she specializes in helping small business owners align their marketing with their purpose to achieve their income and impact goals.

Outside of her strategic work, Katharine is a passionate reader of fiction, non-fiction, and spiritual formation books. She is a co-author of "The Art of Brave Living" and actively supports other authors and women leaders in her network. She believes in listening past the words to foster genuine connection.

Instead of setting New Years resolutions, she chooses three words each year to act as her compass, a practice she learned over a decade ago.