Katherine Cabe

Observer
DISC Type : ci

Senior Director of Retention at AS Beauty Group

New York City Metropolitan Area, United States

Overview

Katherine is the Senior Director of Retention at AS Beauty Group, with over nine years of experience in digital marketing, CRM strategy, and consumer growth. A graduate of UNC Kenan-Flagler Business School, she specializes in unifying customer data across channels. Colleagues have described her as a trusted leader and a great mentor.

Outside of her professional work, Katherine shows an interest in the media and entertainment industry, following major companies like WarnerMedia and Sony. She is also recognized for her mentorship capabilities, reflecting a passion for helping team members grow and develop their skills.

Her career in the beauty industry began at Time Inc. , where she worked on the marketing team for the Essence BeautyBox subscription service.

Personality Overview

Curious

Value Driven

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Unified Customer Data
She frequently states that having a "unified customer profile" is critical for understanding the full customer journey and acting on data from all touchpoints.
Retention Marketing
Her core focus is on maximizing customer lifetime value through data-driven email and SMS campaigns, particularly during high-volume periods like Black Friday.
Multi-Channel Testing
She utilizes sophisticated A/B testing across email and SMS to validate marketing strategies and ensure that high send volumes drive profitability without increasing churn.

Media Appearances

Katherine has no verified media appearances

Work History

5-2023
Senior Director of Retention at AS Beauty Group
1-2021 - 5-2023
Associate Director, CRM + Email Marketing at HATCH Collection
4-2019 - 1-2021
Senior Manager, CRM + Email Marketing at HATCH Collection
11-2016
Marketing Manager - Digital Marketing+Revenue at Time Inc.
2-2015 - 11-2016
Associate Marketing Manager - Essence BeautyBox at Time Inc.

Education

2008 - 2012
BSBA from UNC Kenan-Flagler Business School
Education details unavailable from The University of North Carolina at Chapel Hill

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director of Retention at AS Beauty Group
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katherine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Katherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katherine

Personality Compatibility


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