Katherine Cabe in

Katherine Cabe

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Senior Director of Retention at AS Beauty Group
📍 New York City Metropolitan Area, United States

Katherine is the Senior Director of Retention at AS Beauty Group, with over nine years of experience in digital marketing, CRM strategy, and consumer growth. A graduate of UNC Kenan-Flagler Business School, she specializes in unifying customer data across channels. Colleagues have described her as a trusted leader and a great mentor.

Outside of her professional work, Katherine shows an interest in the media and entertainment industry, following major companies like WarnerMedia and Sony. She is also recognized for her mentorship capabilities, reflecting a passion for helping team members grow and develop their skills.

Her career in the beauty industry began at Time Inc. , where she worked on the marketing team for the Essence BeautyBox subscription service.

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Experience
11 Years
Current Role
Senior Director of Retention
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Katherine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katherine cares about

Unified Customer Data
She frequently states that having a "unified customer profile" is critical for understanding the full customer journey and acting on data from all touchpoints.
Retention Marketing
Her core focus is on maximizing customer lifetime value through data-driven email and SMS campaigns, particularly during high-volume periods like Black Friday.
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Career

Work history

5-2023
Senior Director of Retention
AS Beauty Group
1-2021 - 5-2023
Associate Director, CRM + Email Marketing
HATCH Collection
4-2019 - 1-2021
Senior Manager, CRM + Email Marketing
HATCH Collection
11-2016
Marketing Manager - Digital Marketing+Revenue
Time Inc.
2-2015 - 11-2016
Associate Marketing Manager - Essence BeautyBox
Time Inc.
In the press

Media appearances

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Education
2008 - 2012
BSBA
UNC Kenan-Flagler Business School
Education details unavailable
The University of North Carolina at Chapel Hill
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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