Katherine McInnes in

Katherine McInnes

Observer · DISC type ic
Global Head of Paid Digital Media at Meltwater
📍 City of Cape Town, Western Cape, South Africa

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Global Head of Paid Digital Media
Job Level
Mid-senior
Location
City of Cape Town, Western Cape, South Africa
Personality Overview

How Katherine shows up

Value Driven
Assertive
Curious

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Katherine cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Global Head of Paid Digital Media
Meltwater
4-2023 - 6-2025
Head of Digital Marketing EMEA & Head of Marketing Africa
Meltwater
5-2022 - 4-2023
Head of Marketing Africa
Meltwater
9-2020 - 5-2022
Demand Generation Marketing Manager
Kurtosys Systems
2-2018 - 9-2020
Digital Marketing Specialist
Grapevine Interactive
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2011 - 2013
Bachelor of Business Administration (BBA)
University of South Africa/Universiteit van Suid-Afrika
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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