Katherine McInnes

Observer
DISC Type : ic

Global Head of Paid Digital Media at Meltwater

City of Cape Town, Western Cape, South Africa

Overview

Katherine has no verified overview

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

6-2025
Global Head of Paid Digital Media at Meltwater
4-2023 - 6-2025
Head of Digital Marketing EMEA & Head of Marketing Africa at Meltwater
5-2022 - 4-2023
Head of Marketing Africa at Meltwater
9-2020 - 5-2022
Demand Generation Marketing Manager at Kurtosys Systems
2-2018 - 9-2020
Digital Marketing Specialist at Grapevine Interactive

Education

2011 - 2013
Bachelor of Business Administration (BBA) from University of South Africa/Universiteit van Suid-Afrika

More Information

Social Presence :

Prographics :

Exp : 11 Location : City of Cape Town, Western Cape, South Africa Job Level : Mid-senior Designation : Global Head of Paid Digital Media at Meltwater
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Katherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katherine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Katherine

Personality Compatibility


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