Kathrin Schrub

Questioner
DISC Type : c

Change- & Kommunikationsexpertin at weknow consulting

Munich, Bavaria, Germany

Overview

Kathrin Schrub is a seasoned consultant with over 24 years of experience in change management, communication, and executive coaching. A certified business coach (DBVC) and graduate of the Munich University of Applied Sciences, she specializes in guiding organizations, developing teams, and facilitating large-group events for companies like Infineon and Boehringer Ingelheim.

Describing herself as a “neo generalist” and “connector, ” Kathrin is a freedom-loving world traveler and francophile with an appreciation for beautiful things. A pivotal part of her journey includes walking the Camino de Santiago pilgrimage routes (“Jakobsweg”), reflecting her interest in personal development and exploring new paths.

She uniquely describes her professional approach as being a “treasure hunter for the better, ” committed to uncovering and leveraging untapped potential within organizations.

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Organizational Change
Helps companies navigate transformation by questioning established procedures, promoting openness, and leveraging the potential of change with humor and tenacity.
Executive Coaching
As a certified business coach, she supports leaders and talent in their development, drawing from both professional expertise and insights gained from personal challenges.
Business Succession
Acts as a sparring partner and consultant for companies, particularly family-owned enterprises, managing the complex process of generational transition.

Media Appearances

Kathrin has no verified media appearances

Work History

10-2025
Change- & Kommunikationsexpertin at weknow consulting
9-2025
Executive Coach at Infineon Technologies
7-2025
Consultant & Moderator International Group Conference at Boehringer Ingelheim
7-2025
Executive Coach at MTU Aero Engines
11-2013
Change Management & Communication Consultant & Coach at Kathrin Schrub Change Management & Coaching

Education

Dipl.- Betriebswirtin (FH) from Hochschule für Angewandte Wissenschaften München

More Information

Social Presence :

Prographics :

Exp : 12 Location : Munich, Bavaria, Germany Job Level : Junior Designation : Change- & Kommunikationsexpertin at weknow consulting
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Insights For Selling To Kathrin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathrin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kathrin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kathrin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kathrin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kathrin

Personality Compatibility


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