Kathy Craddock

Energizer
DISC Type : I

CEO at Kickshaws Gluten-free Bakery

Fredericksburg, Virginia, United States

Overview

Kathy has no verified overview

Personality Overview

Believer

Relationship Oriented

Big Picture Person

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Kathy has no verified topics they care about

Media Appearances

Kathy has no verified media appearances

Work History

9-2018
CEO at Kickshaws Gluten-free Bakery
5-2014
Owner at Kickshaws Downtown Market
10-2002 - 1-2013
Volunteer at March of Dimes
6-2006 - 10-2011
Baker, Owner at Lily Lane Cakes
3-2010 - 10-2010
Business Development Specialist at TECH SYSTEMS, Inc.

Education

2000 - 2002
N/A from The Corcoran College of Art and Design
1999 - 2000
Education details unavailable from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Fredericksburg, Virginia, United States Job Level : Leadership Designation : CEO at Kickshaws Gluten-free Bakery
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kathy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kathy take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kathy

Personality Compatibility


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