Kathy Fredrickson

Judge
DISC Type : Dc

Digital Marketing Clinic Director at Digital Marketing Clinic - Universities of Wisconsin

Appleton-Oshkosh-Neenah Area, United States

Overview

Kathy Fredrickson is a Marketing Professor at the University of Wisconsin Oshkosh and the Director of the student-run Digital Marketing Clinic. With an MBA and extensive consulting experience, she leads initiatives that have provided thousands of consulting hours to support small businesses across Wisconsin, leveraging her expertise in digital strategy and analytics.

Outside of academia, Kathy is an avid storyteller and photographer, often seen taking action shots at her childrens soccer games and track meets. She is a co-founder of Women in Technology-Wisconsin and is passionate about creating real-world learning opportunities for her students. She is currently writing two books.

Unique fact: One of the books she is writing is a collection of stories about her grandparents experiences in Poland and Ukraine during World War II.

Personality Overview

Fast But Wary

Generally Skeptic

Objective Thinker

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Small Business Support
Founded and directs the Digital Marketing Clinic, which has provided no-cost consulting to over 600 small businesses in Wisconsin, supporting thousands of jobs.
Applied Student Learning
Passionate about providing students with real-world experience, leading a student-run agency and helping them build career-ready skills through hands-on client work.
Women in Technology
Co-founded Women in Technology-Wisconsin and serves on its board, focusing on attracting female students to technology careers through the WiTonCampus initiative.

Media Appearances

Kathy has no verified media appearances

Work History

1-2021
Digital Marketing Clinic Director at Digital Marketing Clinic - Universities of Wisconsin
9-2017
Teaching Assistant Professor - Marketing and Advertising at University of Wisconsin Oshkosh
7-2004
Digital Marketing Consultant and Owner at IMark Consulting
6-2004 - 2-2011
Director of Development and Marketing at UW Oshkosh College of Business
3-2003 - 6-2004
Director of Client Services at Weidert Group

Education

1996 - 1999
Masters of Business Administration - MBA from University of Wisconsin–Oshkosh
1990 - 1994
BBA from University of Wisconsin-Whitewater

More Information

Social Presence :

Prographics :

Exp : N/A Location : Appleton-Oshkosh-Neenah Area, United States Job Level : N/A Designation : Digital Marketing Clinic Director at Digital Marketing Clinic - Universities of Wisconsin
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Insights For Selling To Kathy

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kathy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kathy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kathy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kathy take some risk or not?

  • The risks don’t matter much to them.

You And Kathy

Personality Compatibility


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