Katia Bassi

Inquirer
DISC Type : cd

Managing Director at Silk-Faw

Greater Milan Metropolitan Area, Italy

Overview

Katia Bassi is the Managing Director of Silk-Faw, guiding the brands development of high-performance electric and hybrid vehicles in Italys "Motor Valley. " Her career is rooted in luxury automotive and sports marketing, with senior leadership roles at Automobili Lamborghini, Aston Martin, Ferrari, and the NBA. Colleagues describe her as professional and dedicated.

Katia is a passionate advocate for Italian innovation and talent, demonstrated through collaborations with top national universities. She is also a vocal supporter of womens empowerment, using her platform to highlight womens achievements and global challenges. In her downtime, she enjoys walking, cooking risotto, and reading.

Forbes Italia named her one of the 100 most successful Italian women in 2020.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Luxury Automotive
Her career is defined by marketing and leadership roles at iconic brands including Silk-Faw, Lamborghini, Aston Martin, and Ferrari.
Automotive Innovation
She is leading Silk-Faw's development of hybrid hypercars and full-electric supercars, frequently discussing the future of sustainable performance.
Italian Excellence
Actively promotes Italy's "Motor Valley" by fostering investment, developing local talent, and collaborating with Italian universities on future-focused projects.

Media Appearances

Silk-FAW Continues To Poach Italy's Automotive Talent, As Lamborghini's Katia Bassi Joins as Managing Director. Featured in Carscoops

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Italian region wants answers from Silk-FAW over electric sports car plan. Featured in Reuters

See Now

Work History

9-2021 - 3-2024
Managing Director at Silk-Faw
9-2017 - 5-2021
Chief Marketing and Communication Officer - Board Member at Automobili Lamborghini S.p.A.
2-2013 - 9-2017
Managing Director AM Brands at Aston Martin Lagonda Ltd
1-2009 - 2-2013
Country Director Italy at National Basketball Association (NBA)
5-2007 - 12-2008
Commercial Director at FC Internazionale Milano

Education

Education details unavailable from Columbia Business School
Education details unavailable from Corso Federmanager

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Milan Metropolitan Area, Italy Job Level : N/A Designation : Managing Director at Silk-Faw
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Katia

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • Their decision making speed is somewhere in the middle.
  • Can Katia take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Katia

Personality Compatibility


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