Katia Bulgarelli

Critic
DISC Type : C

SVP, People Business Partner, Europe at Mastercard

Miami, Florida, United States

Overview

Katia has no verified overview

Personality Overview

Critic

ROI Driven

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Katia has no verified topics they care about

Media Appearances

Katia has no verified media appearances

Work History

SVP, People Business Partner, Europe at Mastercard
Human Resources Director at Santander Brasil
HR Business Partner at Citi
Executive Search Consultant at KPMG Brasil

Education

2004 - 2006
Master of Business Administration (MBA) from FIA - Fundação Instituto de Administração
1993 - 1997
Psychology from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : N/A Location : Miami, Florida, United States Job Level : Leadership Designation : SVP, People Business Partner, Europe at Mastercard
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Insights For Selling To Katia

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Katia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Katia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Katia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Katia

Personality Compatibility


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