Katie Aberbach

Observer
DISC Type : ci

Senior Director of Marketing at The News Literacy Project

Greater Hartford, United States

Overview

Katie has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

7-2024
Senior Director of Marketing at The News Literacy Project
7-2023 - 7-2024
Senior Marketing Manager at The News Literacy Project
8-2021 - 7-2023
Educator Marketing Manager at The News Literacy Project
12-2011 - 12-2021
Freelance Editor/Writer at Freelance Editor/Writer
8-2019 - 8-2021
Marketing Writer/Editor at Wesleyan University

Education

Master of Arts from Georgetown University
AB from Vassar College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Hartford, United States Job Level : Senior Designation : Senior Director of Marketing at The News Literacy Project
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Katie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Katie

Personality Compatibility


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