Katie Aldridge

Enthusiast
DISC Type : i

Marketing Manager at The Hearing Care Partnership

Farnham, England, United Kingdom

Overview

Katie Aldridge is a Marketing Manager at The Hearing Care Partnership with a strong background in digital marketing within the healthcare sector. Educated at the University of Nottingham, she has progressed through various digital marketing roles, developing expertise in website optimization, SEO, and social media strategy for hearing and optical care providers.

Outside of her primary role, Katie shows an appreciation for brand heritage and storytelling, demonstrated by her interest in her companys long history. Her interests also suggest a fondness for travel, particularly to destinations like Philadelphia. She may also have a personal interest in photography.

She was personally honored to photograph her previous companys very first customer record from 90 years ago.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Healthcare Marketing
Her career has been focused within the opticians and hearing care industry, indicating deep expertise in this specific marketing vertical.
Digital User Experience
A previous role involved direct responsibility for website development to optimize the user experience, showing a focus on customer-centric digital platforms.
Brand Storytelling
Expressed her honor in photographing a 90-year-old customer record, showing a passion for company history and narrative.

Media Appearances

Katie has no verified media appearances

Work History

6-2024
Marketing Manager at The Hearing Care Partnership
11-2020
Digital Manager at Leightons Opticians and Hearing Care
7-2018 - 11-2020
Senior Digital Marketing Executive at Leightons Opticians and Hearing Care
3-2016 - 7-2018
Digital Marketing Executive at Leightons Opticians and Hearing Care
12-2015 - 2-2016
Product Marketing Manager at Sentios Technology

Education

2008 - 2011
Bachelor of Arts (BA) from University of Nottingham
2001 - 2008
Education details unavailable from Kendrick School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Farnham, England, United Kingdom Job Level : Middle Designation : Marketing Manager at The Hearing Care Partnership
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Katie take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Katie

Personality Compatibility


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