Katie Aybar

Enthusiast
DISC Type : i

VP of Merchandising - Hard Surface Flooring at Empire Today

Atlanta, Georgia, United States

Overview

Katie has no verified overview

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

11-2025
VP of Merchandising - Hard Surface Flooring at Empire Today
7-2023 - 11-2025
Category Manager at SiteOne Landscape Supply
1-2020 - 7-2023
Associate Merchant at HD Supply
7-2018 - 11-2019
Associate Buyer at Floor & Decor
6-2016 - 6-2018
Assistant Buyer at Floor & Decor

Education

2009 - 2011
Bachelor of Science in Service Management from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Senior Designation : VP of Merchandising - Hard Surface Flooring at Empire Today
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Katie

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Katie take some risk or not?

  • They can take some low-probability risks if needed.

You And Katie

Personality Compatibility


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