Katie Bleach

Pioneer
DISC Type : sid

Founder at The Listening Institute

London, England, United Kingdom

Overview

Katie is the Founder of The Listening Institute, where she applies hostage negotiation skills to business communication. An award-winning copywriter and brand strategist with a degree in English Literature, she trains teams to craft ultimate pitches. People who have worked with her often describe her as astute, versatile, and focused.

Outside of her direct work, Katie shows a keen interest in the power of narrative and storytelling in business, as seen in her social media discussions on the Heros Journey. She is also focused on developing and sharing pioneering thinking around effective communication and advice-giving.

Unique fact: Katie co-founded The Listening Institute with a former lead hostage negotiator from Scotland Yard and is co-author of the book "How to Negotiate".

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Hostage Negotiation Skills
Her company, The Listening Institute, was founded on the principle of applying elite listening and negotiation techniques used by hostage negotiators to the business world.
Brand Storytelling
With a long career as a copywriter and brand strategist, she built the brand for her co-founder and emphasizes narrative in her professional posts.
Precision Pitching
A core part of her work involves training teams to fuse deep intelligence with advertising know-how to craft resonant and successful pitches.

Media Appearances

Katie Bleach Keynote. Featured in The Listening Institute

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Katie Bleach – Founder of The Listening Institute. Featured in The Listening Institute

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Work History

1-2020
Founder at The Listening Institute
5-2010 - 3-2024
Founder at Good Thought Marketing
11-2013 - 11-2018
Brand Guardian at Mullender's
Writer and brand strategist at Quietroom
7-1995 - 5-2010
Creative Director at Creative Resource

Education

English Literature from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 29 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at The Listening Institute
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are generally fast movers and can take quick decisions
  • Can Katie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katie

Personality Compatibility


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