Katie Durham

Questioner
DISC Type : c

Head of People Transformation at Sainsbury's

London, England, United Kingdom

Overview

Katie has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Value Seeker

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

6-2024
Head of People Transformation at Sainsbury's
12-2019 - 6-2024
Head of HR Change at Sainsbury's
3-2018 - 12-2019
HR Change Manager - Corporate HR at Sainsbury's
1-2017 - 3-2018
Central HR Manager at Sainsbury's
7-2015 - 12-2016
HR Business Partner at Atos

Education

2008 - 2011
Bachelor of Science (BSc) from Durham University
2012 - 2014
CIPD - Advanced Diploma Level 7 from Manchester Open Learning

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of People Transformation at Sainsbury's
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Katie

Personality Compatibility


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