Katie Johnson

Enigma
DISC Type : cid

Head Of Marketing at Octopus Electric Vehicles

United Kingdom

Overview

Katie is the Head of Marketing at Octopus Electric Vehicles, specializing in growth marketing across startups and large corporations. A generalist marketer with a BA from the University of Birmingham, she has broad experience in brand management, paid media, CRM, and SEO, with a track record of launching and scaling brands like heycar UK.

In a recent testimonial, Katie highlighted the importance of professional development in helping her navigate constant change, form better decisions, and find opportunities within an evolving company environment.

She recently returned to her role after maternity leave, expressing excitement and pride in her companys culture.

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

EV Adoption
Her role at Octopus Electric Vehicles and posts about bringing industry leaders together to experience EVs show her commitment to the sector's growth.
Brand Growth
She has a history of scaling brands from launch, as seen in her previous roles where she was responsible for rapidly growing brand awareness and communications.
Customer Experience
Expresses pride in making a tangible difference in customers' lives and values direct feedback as a measure of success.

Media Appearances

Katie has no verified media appearances

Work History

1-2022
Head Of Marketing at Octopus Electric Vehicles
11-2020 - 1-2022
Head of Brand & Campaigns at heycar UK
5-2019 - 11-2020
Marketing Lead at heycar UK
3-2019 - 5-2019
Digital Marketing Manager - FTC at Local Heroes
6-2018 - 2-2019
Growth Marketing Manager at Pockit

Education

2011 - 2014
Bachelor of Arts (BA) from University of Birmingham
2004 - 2011
Education details unavailable from Cheltenham Bournside

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Head Of Marketing at Octopus Electric Vehicles
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katie

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katie take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katie

Personality Compatibility


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