Katie Mackay

Commander
DISC Type : D

Director of Corporate Communications & Campaigns at Sainsbury's

London, England, United Kingdom

Overview

Katie has no verified overview

Personality Overview

Strong-Willed

Risk-Taker

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

1-2025
Director of Corporate Communications & Campaigns at Sainsbury's
1-2022 - 2-2025
Senior Managing Director | Strategy & Communications Board at Teneo
6-2009 - 1-2022
Managing Director | Strategy & Communications Board at Teneo
9-2004 - 5-2009
Senior Account Manager at Grayling

Education

2000 - 2003
First-class hons from Southampton University
1999 - 2000
BTEC art and design from Kent Institute of Art and Design

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Corporate Communications & Campaigns at Sainsbury's
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Katie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Katie

Personality Compatibility


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