Katie Ormerod

Pioneer
DISC Type : sid

Arctic Eco-Sno Ambassador at Arctic Eco-Sno

United Kingdom

Overview

Katie is a two-time Olympic freestyle snowboarder and Britains first Snowboard Crystal Globe Champion. With multiple World Cup and X Games medals, she recently graduated with a Masters degree in Leadership in Sport from Loughborough University London, adding a strategic dimension to her athletic expertise.

Outside of competition, Katie is a passionate advocate for sustainability, speaking at events like the BBC Green Sport Awards. She channels her experience into mentoring young athletes and has a background in competitive gymnastics. Katie is also an aspiring author and columnist, expressing her creative interests beyond the slopes.

She was the worlds first female snowboarder to successfully land a Backside Double Cork 1080.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Freestyle Snowboarding
As a professional snowboarder specializing in Big Air and Slopestyle, she is an Olympian, X Games medalist, and Britain's first Crystal Globe champion.
Sustainability in Sport
She is an ambassador for the sustainably-focused brand Arctic Eco-Sno and has spoken publicly at the BBC Sport Green Sport Awards about climate change.
Leadership in Sport
She recently completed a Master's degree in 'Leadership in Sport' from Loughborough University London, indicating a professional interest in the field.

Media Appearances

Katie has no verified media appearances

Work History

11-2025
Arctic Eco-Sno Ambassador at Arctic Eco-Sno
9-2025
Ambassador at JLab
7-2025
SheLeads Mentor at Snowsport England
8-2018
Sports Coach at Snowsport England
11-2024
Talent at Ruroc

Education

Master of Arts - MA from Loughborough University London
9-2020 - 9-2022
Sport Coaching and Development from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : N/A Designation : Arctic Eco-Sno Ambassador at Arctic Eco-Sno
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Katie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are generally fast movers and can take quick decisions
  • Can Katie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Katie

Personality Compatibility


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