Katie Sandoval

Questioner
DISC Type : c

Marketing & Communications Manager at B&D Industries, Inc.

Albuquerque, New Mexico, United States

Overview

Katie has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Katie has no verified topics they care about

Media Appearances

Katie has no verified media appearances

Work History

1-2023
Marketing & Communications Manager at B&D Industries, Inc.
2-2015
Marketing Coordinator at B&D Industries, Inc.

Education

2010 - 2014
Bachelor of Business Administration (B.B.A.) from The University of New Mexico
Bachelor of Business Administration (BBA) from UNM Anderson School of Management

More Information

Social Presence :

Prographics :

Exp : 11 Location : Albuquerque, New Mexico, United States Job Level : Middle Designation : Marketing & Communications Manager at B&D Industries, Inc.
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katie

Personality Compatibility


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