Katie Swift

Inspirer
DISC Type : id

Director of Marketing Operations at Level Access

Detroit Metropolitan Area, United States

Overview

Katie Swift is the Director of Marketing Operations at Level Access, specializing in scaling growth engines for B2B SaaS companies. Her expertise, built at firms like OpenText and Micro Focus, covers lead management, funnel optimization, and managing global marketing operations. She holds a Bachelors degree from Oakland University.

Before her career in tech, Katie worked in media as an Associate Producer for Detroits NPR station, WDET 101. 9 FM. In this role, she was involved in developing and producing radio episodes, which included conducting research, booking guests, and creating feature stories.

Unique fact: She successfully transitioned her career from producing public radio shows to leading high-tech marketing operations.

Personality Overview

Fast Adopter

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Marketing Operations
Focuses on optimizing complex lead funnels and ensuring stability across systems like Hubspot and Salesforce, particularly during periods of scale and post-merger integration.
Demand Generation
Previously managed a demand generation and lead qualification team for The Americas at Micro Focus, focusing on new business acquisition and supporting marketing campaigns.
Revenue Operations
Has experience managing operations for global marketing teams, with a focus on lead flow, data stewardship, and tool integration to support revenue goals.

Media Appearances

Katie has no verified media appearances

Work History

2-2025
Director of Marketing Operations at Level Access
8-2021 - 2-2025
Manager, Revenue Operations | Marketing Operations and Automation at OpenText
11-2018 - 8-2021
Manager, Lead Development at Micro Focus
5-2016 - 11-2018
Team Lead, Lead Development at Micro Focus
6-2019 - 11-2019
Associate Producer, Detroit Today at WDET 101.9 FM Detroit's NPR Station

Education

Bachelor’s Degree from Oakland University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Marketing Operations at Level Access
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Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katie

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Katie take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Katie

Personality Compatibility


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