Katrin McDonald

Questioner
DISC Type : c

Marketing Manager Earned Media at Endura

Peebles, Scotland, United Kingdom

Overview

Katrin is a communications professional with 18 years of experience in PR, earned media, and marketing. Fluent in English and German, she has a strong track record of leading global campaigns and building brand awareness, notably developing the PR function at Endura over nearly 15 years. She holds a Magister from the University of Tübingen.

Outside of work, Katrin enjoys spending time outdoors, a creative hobby in crocheting colorful items, and caring for her pet guinea pigs. This blend of outdoor activity and quiet, hands-on creativity suggests a balanced and grounded personality, finding enjoyment both in nature and at home.

After a dedicated tenure of almost 15 years at Endura, she is currently navigating a career transition due to redundancy.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Global PR Strategy
Her experience includes planning and delivering global PR approaches, creating proactive campaigns, and securing strong international media coverage.
Brand Storytelling
She loves bringing stories to life and has extensive experience in product storytelling and coordinating ambassador activity to build brand narratives.
Career Transitions
She recently announced she is facing redundancy after nearly 15 years with one company, making this a current and personally relevant topic.

Media Appearances

Katrin has no verified media appearances

Work History

11-2023
Marketing Manager Earned Media at Endura
5-2011 - 11-2023
PR Manager and Marketing Coordinator at Endura Ltd (Pentland Brands)
1-2011 - 4-2011
PR Manager UK at Somnio Running Shoes
1-2008 - 10-2010
PR Coordinator at InMotion mar.com
10-2001 - 12-2007
Scientific Assistant at University of Tübingen, Germany

Education

Education details unavailable from Hölderlin-Gymnasium Nürtingen
Magister from University of Tübingen, Germany

More Information

Social Presence :

Prographics :

Exp : 24 Location : Peebles, Scotland, United Kingdom Job Level : Middle Designation : Marketing Manager Earned Media at Endura
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Insights For Selling To Katrin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Katrin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katrin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Katrin take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Katrin

Personality Compatibility


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