Katrina DeLeon

Commander
DISC Type : D

Director of Business Development - Omnichannel Marketing Solutions at RR Donnelley

Orlando, Florida, United States

Overview

Katrina has no verified overview

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Katrina has no verified topics they care about

Media Appearances

Katrina has no verified media appearances

Work History

7-2024
Director of Business Development - Omnichannel Marketing Solutions at RR Donnelley
1-2024 - 8-2024
Business Development Director at Vericast
1-2022 - 1-2024
Director Of Business Development - Strategic Partnerships & Emerging Markets at Gravitational Marketing
1-2017 - 1-2022
Sales Development Director at Gravitational Marketing
6-2017 - 6-2018
President at American Marketing Association of Orlando

Education

8-2001 - 5-2005
Advertising/Public Relations from University of Central Florida
2001 - 2005
Advertising / Public Relations from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 13 Location : Orlando, Florida, United States Job Level : Mid-senior Designation : Director of Business Development - Omnichannel Marketing Solutions at RR Donnelley
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katrina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • If convinced, they can reach decisions quite fast.
  • Can Katrina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Katrina

Personality Compatibility


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