Matthew Barber

Questioner
DISC Type : c

Group Director AI at R/GA

London, England, United Kingdom

Overview

Matthew has no verified overview

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Matthew has no verified topics they care about

Media Appearances

Matthew has no verified media appearances

Work History

7-2025
Group Director AI at R/GA
5-2025
Founder at DarkHorses
8-2024 - 4-2025
Head of Product Delivery at Phyron AI
6-2023 - 1-2024
Director of Product Delivery (Consultant) at Perception
1-2022 - 3-2023
Senior Program Manager, Cross-Meta Support at Meta

Education

1997 - 2000
Virtual Reality Design from The University of Huddersfield
2009 - 2012
Education details unavailable from Ravensbourne University London

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Group Director AI at R/GA
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Matthew

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Matthew take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Matthew

Personality Compatibility


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