Katrina Gravelle

Enigma
DISC Type : icd

Member at CUB Club of United Business

Australia

Overview

Katrina Gravelle is the Co-Founder and Managing Director of Loyalty Republic, a fin-tech platform designed to disrupt the consumer loyalty industry. She is driven by a technology-first strategy, focusing on building strategic partnerships to create seamless loyalty solutions that support both large and small businesses.

Outside of work, Katrina is a vocal advocate for gender equality, diversity, and inclusion within the business and investment communities. She champions mental health awareness and emphasizes the importance of checking in on the well-being of friends, family, and colleagues, identifying herself as a woman, mother, and daughter.

She co-founded Loyalty Republic to challenge the traditional rewards model by capturing and rewarding the billions spent on debit cards annually.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Fast Follower

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Disrupting Loyalty Programs
Her goal is to disrupt the "siloed rewards landscape" by offering a fairer, more accessible loyalty program for consumers and businesses of all sizes.
Fintech Innovation
She founded a technology-led fin-tech platform that changes how loyalty is perceived, emphasizing seamless, real-time connections and frictionless technology at its core.
Supporting Local Business
A key part of her company's mission is to incentivize consumers to shop locally and in-store, helping small businesses build stronger customer value propositions.

Media Appearances

Katrina has no verified media appearances

Work History

2020
Member at CUB Club of United Business
4-2019 - 1-2025
Founder at Loyalty Republic
6-2018 - 5-2020
Partner Manager & Business Development at DNA Connect
6-2016 - 12-2017
Commercial Acquisitions & Partnerships at Zetaris - Enterprise Data Fabric
1-2014 - 1-2017
Director at MOJO Marketing & Advertising

Education

1997 - 2000
Education details unavailable from Edith Cowan University
1984 - 1996
Education details unavailable from St Mary's Anglican Girls School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Australia Job Level : N/A Designation : Member at CUB Club of United Business
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Katrina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Katrina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Katrina

Personality Compatibility


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