Katrina McKee in

Katrina McKee

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Senior Director, Digital Experience at CFA Institute
📍 London, England, United Kingdom

Katrina McKee is the Director of Digital Experiences at CFA Institute, where she leads digital marketing strategy across social media, web, and SEO. Her colleagues describe her as "brilliant," "driven," "creative," and "collaborative." She holds certifications as a Product Manager and in Enterprise Design Thinking.

Outside of her marketing career, Katrina appears to have an interest in social issues, having shared findings from a report on global gender parity. She also follows broader digital and technology trends, including the rapid growth of AI platforms and shifts in social media usage.

She recently discussed the evolution of the CFA Institutes global brand in a podcast conversation.

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Experience
18 Years
Current Role
Senior Director, Digital Experience
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Katrina cares about

Digital Experience Strategy
Her current role focuses on overseeing and guiding the digital marketing strategy across all channels, including website, social media, and SEO.
Customer Journey
Previous roles as Director of Customer Insights and Voice of Customer show a deep commitment to understanding and improving the end-to-end customer journey.
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Career

Work history

10-2026
Senior Director, Digital Experience
CFA Institute
5-2023
Director, Digital Experiences and Channels
CFA Institute
1-2021 - 5-2023
Director, Voice of Customer and Customer Insights
CFA Institute
11-2019 - 1-2021
Digital Content Marketing Manager, EMEA
CFA Institute
1-2019 - 11-2019
Digital Marketing Manager, Global Society Marketing (B2B)
CFA Institute
In the press

Media appearances

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Education
6-2026 - 6-2026
Emerging Leadership Program
Columbia Business School Executive Education
4-2025 - 7-2025
MiniMBA
MiniMBA
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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