Katrina Read in

Katrina Read

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Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand) at ServiceNow
📍 Melbourne, Victoria, Australia

Katrina is a Senior Director at ServiceNow, leading strategy for Australia and New Zealand. With over 25 years of experience at firms like Salesforce and IBM, she specializes in digital, AI, and value-led transformation. People who have worked with her describe her as visionary, savvy, collaborative, and an excellent mentor.

Outside of her executive career, Katrina is deeply involved in community sports. She serves as a Non-Executive Director and General Committee Member for the Eltham Wildcats, the largest junior sporting club in its region, where she has also won an award for her support and long-term contributions.

Unique fact: Katrina was involved in building the world’s first clustered databases and launching the first commercialized uses of AI in the enterprise.

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Experience
26 Years
Current Role
Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand)
Job Level
Senior
Location
Melbourne, Victoria, Australia
Personality Overview

How Katrina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Katrina cares about

AI-driven Transformation
A core theme of her career and current role. She hosts a podcast and speaks on leveraging AI to move beyond answering questions to getting work done.
Value-led Strategy
Her team's focus at ServiceNow is on value-led transformation, partnering with executives to connect innovation with real-world business outcomes.
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Career

Work history

2026
Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand)
ServiceNow
2024 - 2026
Director of Transformation, Asia-Pacific & Japan
ServiceNow
2023 - 2026
Non Executive Director
Eltham Wildcats Basketball Club
2021 - 2024
Sr Principal Strategist, Inspire Value
ServiceNow
2016 - 2021
Senior Director, Strategy, Value & Commercial Negotiation
Salesforce
In the press

Media appearances

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Education
2023 - 2023
Foundations of Directorship
Australian Institute of Company Directors
2015 - 2015
Executive Business & Industry
Singapore Management University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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