Katrina Read

Commander
DISC Type : D

Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand) at ServiceNow

Melbourne, Victoria, Australia

Overview

Katrina is a Senior Director at ServiceNow, leading strategy for Australia and New Zealand. With over 25 years of experience at firms like Salesforce and IBM, she specializes in digital, AI, and value-led transformation. People who have worked with her describe her as visionary, savvy, collaborative, and an excellent mentor.

Outside of her executive career, Katrina is deeply involved in community sports. She serves as a Non-Executive Director and General Committee Member for the Eltham Wildcats, the largest junior sporting club in its region, where she has also won an award for her support and long-term contributions.

Unique fact: Katrina was involved in building the world’s first clustered databases and launching the first commercialized uses of AI in the enterprise.

Personality Overview

Very Quick

Risk-Taker

Decisive

They are not focused on building rapport and relationships.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

AI-driven Transformation
A core theme of her career and current role. She hosts a podcast and speaks on leveraging AI to move beyond answering questions to getting work done.
Value-led Strategy
Her team's focus at ServiceNow is on value-led transformation, partnering with executives to connect innovation with real-world business outcomes.
Leadership & Culture
On her podcast, she discusses how leadership and culture are critical for transformation, stating that a toxic culture can kill great technology.

Media Appearances

Katrina has no verified media appearances

Work History

2026
Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand) at ServiceNow
2024 - 2026
Director of Transformation, Asia-Pacific & Japan at ServiceNow
2023 - 2026
Non Executive Director at Eltham Wildcats Basketball Club
2021 - 2024
Sr Principal Strategist, Inspire Value at ServiceNow
2016 - 2021
Senior Director, Strategy, Value & Commercial Negotiation at Salesforce

Education

2023 - 2023
Foundations of Directorship from Australian Institute of Company Directors
2015 - 2015
Executive Business & Industry from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Melbourne, Victoria, Australia Job Level : Senior Designation : Senior Director, Value-led Transformation (Inspire Value - Australia & New Zealand) at ServiceNow
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Insights For Selling To Katrina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katrina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Katrina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Katrina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Katrina take some risk or not?

  • The risks don’t matter much to them.

You And Katrina

Personality Compatibility


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