Katy Fitzgerald

Observer
DISC Type : ci

Director Customer Marketing at Asana

United States

Overview

Katy has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Katy has no verified topics they care about

Media Appearances

Katy has no verified media appearances

Work History

4-2026
Director Customer Marketing at Asana
1-2022 - 4-2026
Senior Customer Marketing Manager at Asana
1-2021 - 1-2022
Senior Marketing Manager at Tapjoy
6-2020 - 1-2022
DEI Committee Lead at Tapjoy
1-2019 - 12-2020
Marketing Manager at Tapjoy

Education

2012 - 2016
Bachelor of Arts (B.A.) from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Mid-senior Designation : Director Customer Marketing at Asana
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Katy

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Katy move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Katy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Katy

Personality Compatibility


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