Katy Marrs

Inspirer
DISC Type : id

Account Director at VML HEALTH

New York, New York, United States

Overview

Katy is a collaborative and resourceful Account Director at VML HEALTH with extensive experience managing integrated campaigns for major healthcare, personal care, and beauty brands. A graduate of Wake Forest University with a certificate in Healthcare Marketing from NYU, she is described by colleagues as an exceptional, passionate, and determined manager.

Personality Overview

Fast Adopter

Confident & Optimistic

Decisive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Healthcare Marketing
Her career is focused on health, managing campaigns for mental health, oncology, oral care, and eye care brands, and she holds an NYU certificate in Healthcare Marketing.
Integrated Campaigns
Specializes in developing and managing fully integrated campaigns across both direct-to-consumer (DTC) and healthcare professional (HCP) touchpoints.
Animal Welfare
She performed pro bono work for the Best Friends Animal Society, contributing to an award-finalist campaign to encourage cat adoptions.

Media Appearances

Katy has no verified media appearances

Work History

11-2021
Account Director at VML HEALTH
8-2019 - 11-2021
Account Supervisor at VML HEALTH
6-2017 - 4-2019
Account Supervisor at Publicis Health
12-2015 - 3-2017
Senior Account Executive at Young & Rubicam Group
1-2014 - 12-2015
Account Executive at Young & Rubicam Group

Education

2008 - 2012
Bachelor of Science from Wake Forest University
1995 - 2008
Education details unavailable from Alfred B. Maclay High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Mid-senior Designation : Account Director at VML HEALTH
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Katy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Katy move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Katy take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Katy

Personality Compatibility


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