Keegan Raves

Supporter
DISC Type : s

Account Executive at McCann Joburg

City of Johannesburg, Gauteng, South Africa

Overview

Keegan is a results-driven Account Executive at McCann Joburg, identifying as a "Serial Creative. " His background includes specialized experience in healthcare marketing and a proven track record of driving significant social media engagement. He holds a BA with Honours in Music Industry Practice from Middlesex University, blending creative insight with marketing expertise.

Outside of his marketing career, Keegan has a deep-rooted passion for the music industry, stemming from his education and early internship experiences in A&R. He enjoys the creative process of music and artist development. Keegan is also an avid gamer, with a keen interest in PlayStation and Sony.

He has successfully grown a companys Facebook page to surpass the upper 75th percentile of businesses in its category by 66%.

Personality Overview

Risk-averse

Social Proof Driven

Procedural

They are unlikely to become strong champions as they don't prefer pushing other people.  They prefer to follow rules and procedures. They get along well with all people.

Topics They Care About

Healthcare Marketing
Has direct experience as an Account Executive and Junior Manager for a marketing agency specializing in Healthcare & Pharmaceuticals.
Creative Advertising
Self-identifies as a "Serial Creative" and currently works as an Account Executive at McCann, a major global advertising agency.
Social Media Growth
Demonstrated expertise by increasing social media engagement by 355% and post reach by over 70% in a previous digital marketing role.

Media Appearances

Keegan has no verified media appearances

Work History

4-2025
Account Executive at McCann Joburg
5-2024 - 4-2025
Account Executive at Cingulate Marketing & Advertising (Healthcare & Pharma Specialist)
9-2023 - 4-2024
Junior Marketing & Social Media Manager at Cingulate Marketing & Advertising (Healthcare & Pharma Specialist)
9-2023 - 4-2024
Digital Marketing Specialist at Francesca Beattie Properties
7-2022 - 12-2022
Marketing & A&R Intern at Gresham Music Group

Education

9-2019 - 6-2022
BA(Hons) Music Industry Practice from Middlesex University
1-2013 - 11-2017
Senior Certificate from Hilton College

More Information

Social Presence :

Prographics :

Exp : 5 Location : City of Johannesburg, Gauteng, South Africa Job Level : N/A Designation : Account Executive at McCann Joburg
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Insights For Selling To Keegan

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keegan is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Keegan

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Keegan move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Keegan take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Keegan

Personality Compatibility


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