Keisha Browder

Commander
DISC Type : D

Chief Executive Officer at United Way Bay Area

San Francisco Bay Area, United States

Overview

Keisha Browder is the CEO of United Way Bay Area, bringing 25 years of experience in community development, fundraising, and philanthropy. Described as a bold, innovative, and courageous leader, she is recognized for her equity-centered approach to creating community health. She holds a B. A. from the University of Washington and has studied at Stanford.

Outside of her executive role, Keisha is an engaged community volunteer, wife, and proud mother of two. She is passionate about mentoring and uplifting others, particularly through initiatives that empower women and youth from diverse communities to achieve their full potential.

She led the creation of the first-ever Black Community Enhancement Fund in Santa Cruz County.

Personality Overview

Decisive

Candid & Clear

Risk-Taker

They prefer to move quickly, and expect the same from others.  They respond better to strong and respectful interactions. They put a lot of effort into ensuring personal success.

Topics They Care About

Racial Equity
Her work has earned national recognition for its equity-centered approach. She also launched the Black Community Enhancement Fund in Santa Cruz County to support Black-led organizations.
Youth Success
Passionate about helping youth explore careers and connect with professionals, she actively promotes programs like United Way Bay Area’s OnTrack initiative.
Community Fundraising
Has a successful 25-year track record in fundraising and resource development for local, regional, and national nonprofit organizations.

Media Appearances

UWBA welcomes Keisha Browder as CEO. Featured in United Way Bay Area

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Message from UWBA's New CEO: Clear Values. Featured in United Way Bay Area

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Anti-poverty nonprofit United Way Bay Area names new CEO. Featured in Axios

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Work History

10-2024
Chief Executive Officer at United Way Bay Area
1-2018 - 10-2024
Chief Executive Officer at United Way of Santa Cruz County (CA)
8-2016 - 12-2017
Associate Executive Director at United Way of Santa Cruz County (CA)
5-2012 - 8-2016
Director of Community Giving & Marketing at United Way of Santa Cruz County (CA)
5-2010 - 5-2012
Resource Development Director at Trident United Way

Education

1995 - 1999
Bachelor of Arts (B.A.) from University of Washington
Executive Education for Nonprofit Leadership from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at United Way Bay Area
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Insights For Selling To Keisha

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keisha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Keisha

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Keisha move?

  • If convinced, they can reach decisions quite fast.
  • Can Keisha take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Keisha

Personality Compatibility


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