Keith Berend

Examiner
DISC Type : cs

Co-Founder at Team Hope In Motion

New Albany, Ohio, United States

Overview

Keith Berend is a distinguished orthopedic surgeon and partner at JIS Orthopedics, where he has practiced for over 20 years. He also serves as the Chief Medical Development Officer for OrthoAlliance. A Duke University Medical School alumnus, he is a member of the prestigious Knee Society and Hip Society and has authored over 250 scholarly articles.

Outside of his practice, Keith is a dedicated philanthropist, having co-founded Team Hope In Motion, a non-profit providing free surgeries in Guatemala. He is also a devoted husband, father to two daughters, and an avid endurance athlete who participates in demanding cycling and swimming events to raise money for his charitable organization.

He has performed more Oxford partial knee replacements than any other surgeon in the world.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Joint Replacement Surgery
An expert hip and knee surgeon who has performed over 15, 000 knee replacements and is recognized as one of the top 22 knee surgeons in North America.
Medical Philanthropy
Co-founded and serves as a volunteer surgeon for Team Hope In Motion, leading annual surgical mission trips to provide free joint replacements in Guatemala.
Healthcare Innovation
He participated in the clinical trial for MyMobility, a Zimmer Biomet and Apple partnership, showcasing his interest in using technology to improve patient outcomes.

Media Appearances

Keith has no verified media appearances

Work History

10-2022
Co-Founder at Team Hope In Motion
7-2002
Partner at Joint Implant Surgeons
2-2022 - 3-2025
Chief Medical Development Officer at OrthoAlliance

Education

8-1988 - 5-1992
Bachelor of Arts - BA from Florida Southern College
Doctor of Medicine (MD) from Duke University School of Medicine

More Information

Social Presence :

Prographics :

Exp : 23 Location : New Albany, Ohio, United States Job Level : Leadership Designation : Co-Founder at Team Hope In Motion
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Keith

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Keith take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Keith

Personality Compatibility


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