Keith Cooper

Supporter
DISC Type : s

Managing Partner at Unified Dealer Services, Inc.

Greater Houston, United States

Overview

Keith has no verified overview

Personality Overview

Calm

Risk-averse

Slow To Decisions

Their motivation stems from the impact that their decisions can have on the organization.
  They usually go by the book, following all rules and procedures. They are good and approachable with everyone, internally and externally.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

11-2025
Managing Partner at Unified Dealer Services, Inc.
3-2023 - 10-2025
Chief Operating Officer at CareGard Warranty Services, Inc.
7-2021 - 10-2025
Chief Revenue Officer at CareGard Warranty Services, Inc.
2-2019 - 6-2021
Sr. Vice President of Sales at CareGard Warranty Services, Inc.
8-2017 - 7-2018
Sr. Vice President - Sales at RoadVantage

Education

1980 - 1984
Finance from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Houston, United States Job Level : N/A Designation : Managing Partner at Unified Dealer Services, Inc.
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Keith

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Keith take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Keith

Personality Compatibility


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