Keith Ferguson

Energizer
DISC Type : I

Director of Customer Experience Centers at Siemens Digital Industries Software

Oxford, Michigan, United States

Overview

Keith Ferguson is the Director of Customer Experience Centers at Siemens Digital Industries Software, where he leads the "eXplore Centers. " He focuses on accelerating the customer journey to digital transformation through immersive experiences. With a background in marketing and competitive intelligence and a degree from Lawrence Technological University, he is adept at translating complex technology into compelling business solutions.

He believes that up to 80% of a customers learning can occur through virtual exploration before they ever contact a sales team.

Personality Overview

Enthusiastic

Informal

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Buying Journey
Believes in using immersive, data-driven 3D experiences to give his company a competitive advantage and accelerate sales by educating customers before direct contact with sales teams.
Digital Transformation
His role centers on using physical and virtual experience centers to reveal the "Art of the Possible" and guide customers toward a digital future.
Immersive Experiences
Leads Siemens' "eXplore Centers, " which merge digital and real worlds to create unique customer engagements and showcase digitalization strategies.

Media Appearances

Keith has no verified media appearances

Work History

2-2021
Director of Customer Experience Centers at Siemens Digital Industries Software
3-2015
Director of Market and Competitive Intelligence at Siemens PLM Software
7-2007 - 3-2015
Director Technical Marketing at Siemens PLM Software
1-2005 - 7-2007
Senior Automotive Marketing at Siemens PLM Software
2-1999 - 1-2005
Senior Technical Consultant at Siemens PLM Software

Education

Bachelor's Degree from Lawrence Technological University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Oxford, Michigan, United States Job Level : Mid-senior Designation : Director of Customer Experience Centers at Siemens Digital Industries Software
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Keith

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Keith take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Keith

Personality Compatibility


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