Keith Ferguson
Login to view DISC.Keith Ferguson is the Director of Customer Experience Centers at Siemens Digital Industries Software, where he leads the "eXplore Centers. " He focuses on accelerating the customer journey to digital transformation through immersive experiences. With a background in marketing and competitive intelligence and a degree from Lawrence Technological University, he is adept at translating complex technology into compelling business solutions.
He believes that up to 80% of a customers learning can occur through virtual exploration before they ever contact a sales team.
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