Keith Frosceno

Doer
DISC Type : sd

Senior Corporate Produce Sales Manager at Big Y World Class Market

Springfield, Massachusetts Metropolitan Area, United States

Overview

Keith has no verified overview

Personality Overview

Strategic Planner

Results Focused

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

5-2020
Senior Corporate Produce Sales Manager at Big Y World Class Market
1-2015 - 1-2020
VP Fresh Merchandising and Marketing at C&S Wholesale Grocers
4-2012 - 6-2014
GVP Fresh Merchandising at Price Chopper Supermarkets
1-2010 - 5-2012
Adjunct Professor at Hudson Valley Community College
7-2006 - 4-2012
VP Produce and Floral Merchandising at Price Chopper

Education

Bachelor of Arts - BA from Central Connecticut State University
United Fresh Executive Development Program from Cornell University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Springfield, Massachusetts Metropolitan Area, United States Job Level : Middle Designation : Senior Corporate Produce Sales Manager at Big Y World Class Market
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Keith

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Keith take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Keith

Personality Compatibility


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