Keith Lian R.

Trailblazer
DISC Type : DI

Marketing Program Manager, SEA at Google

WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Keith is a Marketing Program Manager at Google, focusing on the Southeast Asia market. With an engineering background and a Masters degree from the University of Nottingham, he applies project management skills to B2B digital marketing. Colleagues describe him as dedicated, professional, and collaborative.

His career is marked by a notable shift from a structured engineering background into the dynamic field of B2B marketing and program management.

Personality Overview

Achievement-Oriented

Assertive

Charismatic

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

B2B Marketing
His entire career focuses on the B2B marketing environment, including executing multi-channel ABM campaigns at previous roles and his current position at Google.
Marketing Events
He leads high-impact marketing events for YouTube in Southeast Asia and recently promoted the YouTube Works Awards, showing a focus on industry-leading campaigns.
Project Management
He leverages his engineering background to apply project management skills in leading marketing teams and strategizing campaigns, a consistent theme in his experience.

Media Appearances

Keith has no verified media appearances

Work History

3-2025
Marketing Program Manager, SEA at Google
5-2024 - 11-2024
Marketing Manager at SRKK Group
9-2023 - 5-2024
Products & Solutions Manager at 2X
1-2023 - 5-2023
Marketing Program Manager at 2X
7-2022 - 1-2023
Marketing Program Coordinator at 2X

Education

2016 - 2020
Master's degree from University of Nottingham Malaysia

More Information

Social Presence :

Prographics :

Exp : 3 Location : WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Job Level : Middle Designation : Marketing Program Manager, SEA at Google
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Insights For Selling To Keith Lian

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith Lian is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Keith Lian

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Keith Lian move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Keith Lian take some risk or not?

  • If necessary, they will be ready to take risks.

You And Keith Lian

Personality Compatibility


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