Morgan Burns

Energizer
DISC Type : I

Strategy & Insights Manager at Google

Ann Arbor, Michigan, United States

Overview

Morgan is a Strategy & Insights Manager at Google who excels at delivering actionable insights through data-driven narratives. His work informs marketing strategy and empowers sales teams. He holds a Bachelor of Arts from the University of Notre Dame and a certificate from Harvard Business School Online. Colleagues describe him as organized, calm, proactive, and optimistic.

His professional journey includes a significant tenure at Borders, where he progressed from Assistant Buyer to Senior Marketing Manager, honing his skills in merchandise management and shaping category assortments before transitioning into the tech industry.

Personality Overview

Informal

Full Of Energy

Relationship Oriented

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Data-Driven Narratives
His core role involves creating compelling, data-backed stories to inform GTM strategy and help sales teams and customers exceed their goals.
Marketing & Brand Strategy
Leverages market research and data-backed insights to shape product and brand strategy, directly influencing executive decisions.
Retail Merchandising
His extensive background as a Buyer and Marketing Manager at Borders provides him with deep expertise in category assortment and retail business planning.

Media Appearances

Morgan has no verified media appearances

Work History

7-2015
Strategy & Insights Manager at Google
1-2012 - 7-2015
Account Planner at Google
9-2010 - 7-2011
Senior Marketing Manager at Borders
2-2002 - 9-2010
Buyer at Borders
10-2000 - 2-2002
Assistant Buyer at Borders

Education

1994 - 1998
Bachelor of Arts from University of Notre Dame
Certificate in Business Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ann Arbor, Michigan, United States Job Level : N/A Designation : Strategy & Insights Manager at Google
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Insights For Selling To Morgan

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morgan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Morgan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Morgan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Morgan take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Morgan

Personality Compatibility


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