Keith is the Director of Media & Content Strategy at Pop Base, a brand central to pop culture news. He has advanced rapidly within the company, from a project manager to his current director role. He graduated from Elon University with a BA in Strategic Communications and a minor in Professional Sales.
Deeply immersed in music and pop culture, Keith attended the GRAMMY Awards to see his teams press and content development work come to fruition. He also explores the intersection of politics and media, showing a keen interest in how current events impact Gen Z.
He interviewed Congresswoman AOC and a mayoral candidate about pop musics effect on Gen Z ahead of the NYC Mayoral Election.
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