Keith M.

Enthusiast
DISC Type : i

Director of Media & Content Strategy at Pop Base

New York City Metropolitan Area, United States

Overview

Keith is the Director of Media & Content Strategy at Pop Base, a brand central to pop culture news. He has advanced rapidly within the company, from a project manager to his current director role. He graduated from Elon University with a BA in Strategic Communications and a minor in Professional Sales.

Deeply immersed in music and pop culture, Keith attended the GRAMMY Awards to see his teams press and content development work come to fruition. He also explores the intersection of politics and media, showing a keen interest in how current events impact Gen Z.

He interviewed Congresswoman AOC and a mayoral candidate about pop musics effect on Gen Z ahead of the NYC Mayoral Election.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Digital Content Strategy
As Director of Media & Content Strategy, he leads press initiatives and content development for a major pop culture news brand.
Gen Z Engagement
His work focuses on the intersection of fan engagement and pop culture, highlighted by interviews with politicians about the impact of elections on Gen Z.
Music Marketing
Has past freelance experience growing artist streams by 40% and a deep interest in the music industry, demonstrated by his attendance at the GRAMMYs.

Media Appearances

Keith has no verified media appearances

Work History

10-2025 - 3-2026
Director of Media & Content Strategy at Pop Base
10-2024 - 10-2025
Strategy & Operations Manager at Pop Base
7-2024 - 10-2024
Project Management (Temp) at Pop Base
3-2024 - 11-2024
Personal Assistant at Rachel Feinstein
2-2024 - 7-2024
Artist Marketing Consultant at Freelance

Education

2019 - 2023
Bachelor of Arts - BA from Elon University
9-2015 - 6-2019
Education details unavailable from Kinnelon High School

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Media & Content Strategy at Pop Base
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Keith

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Keith take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Keith

Personality Compatibility


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