Keith Meadows

Enigma
DISC Type : icd

Director of Engineering at BAZZINI LLC

Breinigsville, Pennsylvania, United States

Overview

Keith is the Director of Engineering at BAZZINI LLC, with extensive leadership experience across the food and beverage industry. His background includes roles at Califia Farms, Land OLakes, and Sara Lee Frozen Bakery. He earned his Bachelor of Science from the University of Massachusetts Amherst and is an expert in process engineering and capital projects.


His career is distinguished by expertise across diverse food manufacturing sectors, including confectionery, aseptic processing, dairy, and commercial baking.

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Food Manufacturing
His entire career has been dedicated to engineering management within food production, from beverages and dairy to confectionery and baked goods.
Engineering Management
Has a long track record of directing engineering and maintenance departments, managing large teams, and overseeing project engineers.
Capital Projects
Responsible for managing capital projects involving safety, process, packaging, and utility systems in his previous engineering roles.

Media Appearances

Keith has no verified media appearances

Work History

8-2025
Director of Engineering at BAZZINI LLC
2-2022 - 8-2025
Director of Engineering at Califia Farms
3-2017 - 2-2022
Sr. Plant Engineer at SunOpta
9-2010 - 2-2017
Engineering And Maintenance Manager at Land O'Lakes, Inc.
12-2008 - 9-2010
Engineering Manager at Sara Lee Frozen Bakery

Education

1987 - 1994
Bachelor of Science - BS from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 16 Location : Breinigsville, Pennsylvania, United States Job Level : Mid-senior Designation : Director of Engineering at BAZZINI LLC
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Keith

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Keith take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Keith

Personality Compatibility


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