Keith Parlee

Examiner
DISC Type : sc

Chief Executive Officer at Apex Industries Inc.

Greater Moncton Metropolitan Area, Canada

Overview

Keith Parlee is the Chief Executive Officer of Apex Industries and NorthRidge Stone, having advanced through roles including COO and President. His leadership is backed by a Bachelor of Public Relations from Mount Saint Vincent University, guiding the companys diverse manufacturing and supply operations.

He has a keen professional interest in major regional entities, including the Government of New Brunswick and Irving Oil, reflecting a focus on local economic and industrial engagement.

Under his leadership, Apex Industries secured a significant $25 million contract to supply LED lights for the Royal Canadian Navys new destroyer ships.

Personality Overview

Overcautious

Status Quo Seeker

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They are thorough and always follow a systematic approach. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Manufacturing Innovation
He shares updates on the company's latest innovations in products like panelized stone and advanced LED lighting systems for naval contracts.
Strategic Partnerships
Emphasizes the importance of key partners, such as exclusive distributor Gentek, to facilitate business growth across Canada.
Employee Recognition
Actively celebrates employee milestones, such as 25-year service awards, and highlights the company's process for welcoming new team members.

Media Appearances

Keith has no verified media appearances

Work History

2-2015
Chief Executive Officer at Apex Industries Inc.
2-2010 - 2-2015
Chief Operating Officer at Apex Industries Inc.
VP & GM - Industrial Products Group at Wolseley Industrial Products Group
President / GM at Apex Industrial Supply Ltd
Account Director at Nielsen Marketing Research

Education

1984 - 1988
Bachelor of Public Relations from Mount Saint Vincent University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Moncton Metropolitan Area, Canada Job Level : Leadership Designation : Chief Executive Officer at Apex Industries Inc.
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Keith

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Keith take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Keith

Personality Compatibility


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